In 2018 I prepared a presentation for Gap Inc. where I was tasked with creating a new brand to add to their portfolio. I knew I wanted to focus on cosmetics for the new brand pitch, as there seemed to be some white space in that area within their portfolio. After conducting research and gathering consumer insights, Bloom Cosmetics was created. Bloom Cosmetics aimed to please the eco-conscious millennial shopper, as the products were all natural and dyed with flower pigments.
Click here to see the presentation.
Date: October 2018